The ORIGINAL concept is the soul of YOUPEOPLE.

The idea of constantly ‘boxing’ yourself into styles/ trends/ social groups/ interests and being viewed as having a less thorough and valued stance if you mix or blend those’ boxes’ was the fuel for YOUPEOPLE.

The original jacket is the foundation for wearers to interchange constantly. The product of a detachable denim jacket is fluid, it can be adapted anytime, anywhere by anything. With that, gives the wearer true ownership of their individuality and eradicates any nearby ‘boxes!’

U.S. Army Adopts Denim as Work Uniform Standards
Image via olive-drab.com
Bill Cunningham - Bleu de travail
Image via GQ
ORIGINAL BLUES - Val D'isere
ORIGINAL BLUES2 - Val D'isere
RIP RAW
Get the blues - via industry of all nations
Indigo Pool - via industry of all nations
Sampling a craft

ORIGINAL Jacket

YOUPEOPLE designs aim to fit all genders, please see below for size referencing.

FITTED

XSSMLXL
UK WOMENS4-6810-1214-1618
EUROPEAN WOMEN32-343638-4042-4446
US WOMEN0-246-810-1214-16
AUS/NZ WOMENS4-6810-1214-1618
UK MENSXXSXSSM
UK MENS28-3030-3232-3434-36
EUROPEAN MENS38-4040-4242-4444-46
US MENS28-3030-3232-3434-36
AUS/NZ MENS28-3030-3232-3434-36

OVERSIZED

XSSMLXXL
UK MENS30-3232-3434-3638-4044-46
EUROPEAN MENS40-4242-4444-4648-5054-56
US MENS30-3232-3434-3638-4044-46
AUS/NZ MENS30-3232-3434-3638-4044-46
UK WOMENS4-68-1010-1212-1416-18
EUROPEAN32-3436-3838-4040-4244-46
US0-24-66-88-1012-14
AUS/NZ4-68-1010-1212-1416-18
LOOKBOOK SEASON ONE
Jean wears OG BLUE Fitted
Starkie wears OG BLUE Oversized
Jean wears OG WHITE Fitted
Jean wears OG BLK Fitted
Starkie wears OG BLK Oversized
Jean wears MINOVA
Jean wears BI-LINGUAL DIGITS AKA STORMZY’S HANDS
Starkie wears LOUD Oversized
Jean wears ONELOVE
Starkie wears LOUD Oversized
Jean wears SOPHRIHAAA
Jean wears FREEDOM
Jean wears GOOD GAL GONE COUNTRY
Jean wears ONELOVE
Starkie wearsLOUD Oversized
Jean wears BARBIE BABYLON
Jean wears RUFFLE MY FEATHERS vest
Jean wears HERE COMES THE SUN
Jean wears BAD ASS BASQUIAT
Starkie wearsLETS TALK Oversized
Jean wears BEAUTIFUL BRAINS Fitted
Starkie wears BEAUTIFUL BRAINS Oversized
Jean wears HEARTS THAT HOWL
Jean wears BAD ASS BASQUIAT
Jean wears CINDAHELLA
MODELS: JEAN WATT STARKIE REAY
PHOTOGRAPHER: ALEXANDRA LEESE
STYLIST: CHARLOTTE ROBERTS
MAKE UP: GINA BLONDELL

10% off first purchase

Keep up to date with the latest YOUPEOPLE designs and collaborations, whilst also receiving exclusive benefits

Your Basket

QUANTITY
TOTAL
We will do our best to make each piece extra personal, just for you.
I agree to the terms and refund policy
Your basket is empty.